10 Things Your Competitors Can Teach You about Facebook Ads
Facebook is an exciting place for posting ads and competing for your audience’s attention. It is intensely competitive because almost every business, small or large, can have a Facebook page and post advertisements in the hopes of increasing their slice of the pie. Here, we talk about 10 ways in which you can learn how to create good Facebook ads by analyzing the ads of your competitors.
1. Focus on a narrow audience base
There are millions of users on Facebook. Avoid the temptation to view all of them as your potential customers. Remember that only a small number of these will have the capacity, interest, or desire to learn about your products. Also, not all your offline customers will be regular users of Facebook. You need to define who your Facebook audience is, then create a strategy for your Facebook ads.
2. Write engaging headlines
With Facebook ads, you need to grab the attention of your audience from the get-go. This means creating headlines that are impossible to ignore. This is where staying on top of trends and research is important. If you can incorporate some kind of trending topic into your headline, your audience is likely to find it more relevant and current. Use questions, interesting facts, and insights to frame your headlines.
3. Choose your placement
You need to decide where to place your ad on the Facebook page. There are dedicated columns for advertising on the right-hand side of the page. By placing your ad here, there is less likelihood of your target audience reading it unless they really want to browse through different ads on their page. Another option is to post your ads on your audience’s timeline. This is more expensive but there are greater chances of their reading your post.
4. Create a concise copy
Social media is an online circus. Every second there is something to distract your target audience. You have just a few moments to say to them what you want to say. Thus, keeping it short and simple is the secret to success. When writing your Facebook ad copy, determine the main point you need to make and then make. Just say it without beating about the bush.
5. Keep the language simple
What you mean by simple would actually depend on your target audience. It doesn’t mean using grade school English, but keep your appeals and demands simple and easy to understand. Use short sentences instead of long ones. Also use bulleted points instead of heavy text. Use visual cues like arrows, bars, and check marks to make your points clearer. Explain complex ideas and actions in numbered steps.
6. User persuasive appeals
Marketing is all about persuasion. No customer willingly wants to spend their time reading your ad or part with their money to buy your product. Your Facebook ad has to give them a compelling reason to do what you want them to do. Once you have made your appeal, you need to tell them explicitly what they should do next. Remember they are on social media, and they probably won’t remember what they did ten minutes later.
7. Tell your audience what is in store
The challenge with Facebook ads is that the customers don’t get to see the product in reality. So make sure that you inform your audience about the complete implications of your offer. If it is a product you are advertising, there has to be a complete description as well as a supporting photograph. Let there be no confusion about the size, quality and color of the product.
8. Add images
The Google algorithm and similarly the one used by Facebook values rich content over poor content. The term rich content means content that includes matter in a variety of forms. This means that rich content contains not only text, but also images and videos. No matter what kind of text you have in your copy there is some kind of photograph, graph, or table, which you can add to it.
9. Use the support of influencers
Social media and Facebook have given rise to a breed of influencers whose opinion matters to social media users. Your job is to find out who these influencers are in your product category. They may be bloggers, vloggers or reviewers. Find them out and take them on board to endorse or review your product, or simply make a hilarious video around it.
10. Link to your website in Facebook Ads
This is the most important point. Your Facebook page is merely a place to engage with your customers. However, the actual revenue-driving engine is your own official website. By linking your Facebook ads to your website, you can ensure that by clicking on your Facebook ads, the user will be automatically land on your website or products page. Here, you have the luxury of their undivided attention while they browse through your product range.
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