Social Media Marketing – Why Business Ignore It & Its Importance
This is 2018 and if anyone tells you that Social Media Marketing (SMM) is not going to do anything positive for your business, they might have come from a different planet or be oblivious about such an important thing like SMM. This is just like as if someone tells you that using E-mails is not as good as or even better than using the traditional postal system.
If you read about how to do social media marketing, you would discover that even the brightest minds in the world do not deny the importance of SMM in the corporate world. The “FATHER” of marketing, Philip Kotler defines Social Media Marketing as a design implementation of control programs so that the acceptability of a business practice or social idea can increase among the target audience or target group or groups.
Social Media Marketing is Important
Now, how you are going to do that if you do not use a Social Media Marketing strategy? Where everyone is (on either Facebook, Twitter, etc.), and where everything is just a click away for people, how do you expect to grow your business by ignoring it? It is very clear that ignoring Social Media Marketing and social media marketing benefits is not at all an option these days.
With the growing industry of IT, people are finding even more ways to be social over the internet, keeping that in mind, there are various companies who are running social media marketing businesses. How those companies provide services and what you have to do in terms to get the maximum out of it. First, we will have to understand that it is not at all difficult to opt for it. In fact, technology has advanced so much that everything just depends on the clicks. However, understanding where, when, how, and for whom to click, is CLICKING RIGHT.
Social Media Marketing Definition
Let us talk about the simple definition of Social Media Marketing and then discuss how it works, and how to do social media marketing.
The simplest definition of Social Media Marketing would be “To have more traffic and more attention from the target market,” which eventually gives you results such as:
- Increase the traffic on your website
- Make it easy to converse with your customers or people with general information enquiries
- Increase awareness of your brand via social media marketing articles
- The identity of your product/brand creation
- Positive association with the target audience
- It makes communication and interaction easy with the target market
Earlier, it was very difficult to do all the above simultaneously and in a very short period.
In the past, when some new technology or development happened, you must have heard your parents and grandparents say, “We haven’t heard about this it.” Now, in this age, you can know about all kinds of technology in the world using Google. Even if they might be not available in your country, you have the information about them – isn’t it cool? So, how was it becomes possible? – Through Social Media Marketing. This is why hiring Social media marketing companies is a great idea.
Why Businesses Ignore Its Importance
Despite all the above, still, there are businesses that IGNORE the social media marketing benefits and its importance of it. Yes, you read it right. As a professional marketer, I would say it is because they are using it wrong and understanding it all wrong.
If you want to put an engine in your cycle, it would probably bend the cycle but it is not going to do any good to it. The engine would only work perfectly fine if you put it in a car. Likewise, if you want to have maximum benefit from Social Media Marketing, you would have to use it right.
You have to be very VOCAL while choosing Social Media Marketing, if people are coming on your website, they must get what they expect from it. If you provide less information on your website or do not use social media marketing articles, they might as well click some other website for what they are looking for. Your website must give what they want.
Now let us look at some Social Media Marketing tips and reasons businesses have for not using Social Media Marketing.
1 – Your Audience – Target Market
The first mistake companies make is failing to identify the target market. If you have determined a wrong audience for your product, how can you possibly think that social media is going to give you wonderful difference magically?
Companies get success when they start knowing their clientele better and social media provides you with that opportunity. Through Facebook or Twitter, you can easily identify what your target audience is inclined to, which trends they want to see, and what are their expectations for your product/brand. You can get surveys done very easily through Social Media Marketing which was very difficult before. Social media marketing companies can help you achieve this.
2 – Increase in Business – Even Internationally
Those who oppose Social Media Marketing and think that it is a waste of time and money may not realize that they can increase their business not nationally but internationally as well. Even a homemaker nowadays is taking care of orders from different countries because of social media. Think about it, if a homemaker can do just imagine what wonders it could bring to a company.
3 – Better Customer Service – Satisfied Customers
Because we are talking about real-time interaction with your customers, 24/7 availability for target audience gives you an edge. You can provide instant response and reduce the risk of losing an angry customer. On the other hand, it can benefit you to retain your existing customers whether it is an old product or even a new one.
4 – Chance to be a Giant in Market Share
Once you make yourself, it is easy to find by target customers. Social Media Marketing brings you closer to get a good market share in the business world.
You cannot think about achieving a giant market share without an effective Social Media Marketing strategy.
5 – You Spend Good– You Get Even Better
In a real world, nothing comes free; everything has its price, and so does Social Media Marketing. You decide where to spend. Will you spend on 100 people to do door-to-door marketing? On the other hand, would you rather spend on a single person handling 1000s of your customers, with just one click?
Social media does come with its price, which does not compare to what you get as a result. Think about it. In other words, it is a CHEAP way to increase awareness for your brand, your product … your company.
6 – Become a Professional While Working from Home
It is not about having a fancy office or minimum of 3-5 people working for you. You can establish your own company and become an expert professional even from your home. Not only can you interact with your customers directly but you can also connect with the professionals in the industry. You can also see where the trends going on. Without Social Media Marketing, it is something very difficult to do for a single person. If you have more questions or if you need Social Media Marketing services, you can always find out from the Symbolic Text Developers. It is one of the best social media marketing companies in Asia.