Having a website for your business is the key to succeeding in the digitally advanced world we are in today. However making your website rank in Google is a very important skill to learn, because it will help you bring in a lot of traffic and increase chances of making sales. According to estimates website that appear on the front page of Google receive about 95% more web traffic than websites showing on other pages of Google.
How Does Google Determine Website Ranking
Google determines a website’s rankings through different factors. The Google algorithm blends different factors to find the best match for your query. There are over 200 different factors, which it considers. However, Google has made an algorithm for it known as PageRank. Google does not disclose the factors. However, after years of experience, our team of SEO experts at Symbolic Text Developers has figured it out. Therefore, we will help your website rank in Google.
Tips to Rank Your Website on Google
If you decide to handle SEO yourself, then it is a great idea. You can easily rank your website higher on Google using different approaches. However, we must tell you that it will require a lot of your time and effort. As a business owner, you can save your time by hiring experienced experts like us and spend your time attending to other business activities. Nonetheless, we will tell you what to do and help you boost your online business. Continue reading.
Website User Experience
Make sure you make your website easy to use, and simple to understand. If you confuse your audience with too many things on the website, they will not convert. Besides, they will not visit your website in the future either. Poor engagement means higher bounce rate. This will result in your website getting a lower rank on Google. Make your website more presentable so that it is easy to look at, and add engaging information. This will make people stay longer and come back more often. If people stay for longer and visit frequently the recurring and increasing website traffic will make your website rank in Google.
Build Your Website Content around SEO Guidelines
Following SEO guidelines and having high-quality content on your website is a crucial part of improving your online presence. One of the most effective tactics to improve your website rank in Google is through SEO content.
Sadly, there are many content writing companies in South and East Asian countries like Afghanistan, Maldives, Bangladesh, India, Japan, China, etc. However, they fall short in providing high quality content. At Symbolic Text Developers, we provide high-quality content, which complies with the SEO guidelines. We manage it all so that you do not have to worry about plagiarism, editing, and training in house writers. We offer all our services not only in Pakistan, but also in the US, UK, Dubai, Australia, and other countries worldwide.
What is SEO and How Does It Work?
Are you new to SEO? Well, if you are, then fear not because we will explain it to you step-by-step.
SEO stands for search engine optimization. It is a technique used to make your website appear in searches on search engines like Google, Bing Yahoo, etc., for certain relevant keywords. Keywords are queries that your potential customers type on these search engines to find businesses like yours.
SEO involves two approaches and both take time to show results. Keep in mind that results (changes in website rank in Google and other search engines) start showing after three-six months. If your business has a highly competitive market, then achieving better website rank in Google over competitors can take much longer. SEO is a time taking and continuous process.
Types of SEO Approaches
There are two types of SEO services any SEO expert and agency will offer:
1. On-page SEO:
On-page search engine optimization is all about using the right keywords on your website. These key phrases inform Google that your website will fulfill the user’s needs. Experts use the right keywords in the title, description, and your articles on your website.
Let us give a small example to ensure you understand this correctly. If your site is about cooking, you need to have unique key phrases like food, cooking, cooking at home, etc.
1. Off-page SEO:
Off-page Search engine optimization is a kind of search engine optimization strategy that relies upon different people’s websites. This relies more on backlinks.
What is Backlinking?
Other websites can hyperlink for your internet site and send users from their website to yours. The more backlinks you acquire, the better the off-page SEO.
Note: To make your website rank in Google faster, you need both on-page and off-page SEO.
Update Your Business Information Frequently
You must make sure that your information is the latest, complete, and accurate. You can update your business information in the following ways. Your business Name, Address, Phone number, and website are very important to improve your website rank in Google Maps.
Complete Business Information
Always make sure you have the complete data about your business written down. Google will always prefer websites, which have up-to-date data. It helps potential customers find you easily on Google searches if you are near them.
Verify the location of your business so that Google knows that you are an actual business and not a fraud. Your website and place will be show on Google Maps. More local people will be able to see your website as your location will be near them.
Set Specific Hours for Your Business
Always make sure that your website has a proper schedule written down. If you are open 24/7 then write that. However, if you are open for a specific number of hours, then make sure to mention it. This will tell your potential customers when they can contact you during your business timings.
You should make sure to put an option for your users to leave a review for your product or services. Always make sure they leave reviews and that you responded to them. If your user is having a problem with your product, you should reply to them as soon as possible. If a customer writes a positive review for you, and you respond to that, they will be more likely to buy your product again and recommend it to other people. When people come to visit your website, they will see that your business is genuine and reliable. Besides, your reviews help other potential customers trust your products or services. Therefore, take reviews seriously.
Customize your Website by Adding Photos
You might not believe this but users care greatly about how your website looks. If it has only text and no photos, then there is nothing to hook them and they leave the website. To avoid this add photos that are relevant to your business on your website.
SEO Services Provided by Symbolic Text Developers
We provide many different services, not just SEO. However, in this article, we are focusing on Search engine optimization services.
By now, you must understand that SEO is one of the most important services you need to subscribe to, if you want to improve your website rank in Google. For in-depth insights of other services we offer, check the services section on our website.
As we strive hard to be one of the best search engine optimization agencies in the world, we specialize in offering three types of SEO services. These are:
1. Technical SEO Services:
These type of SEO services include code efficiency, speed of your website, proper layout for different devices, and SSL/HTTPS
i. Code Efficiency
This service makes sure that the code written for your website is top-notch. Poorly written code can severely affect the speed of your website and it can ruin the content displayed on your website. If the code is not accurate, the content will be hard for the user to understand. This in turn will cause the user to click away from your webpage.
ii. Speed of your website
If your website has a strong speed and a quick response time, it will be show in the top ten or three results as Google’s algorithm. Google also considers the speed of the website as a factor.
iii. Proper layout
Responsiveness is also an important factor that Google’s algorithm takes into account. Assuming your website design is in a way that it is properly visible on a desktop but it becomes unresponsive when opened on a phone. Then, Google is highly likely to push your website further down the search engine. This is how SEO on Google and other search engines works.
HTTPS means that website has an SSL certificate. This means that your website is secure and will not give any malware or virus to the user. Google enthusiastically promotes secure and safe websites because they do not want their users exposed to online threats. This will make sure that your website is secure and users feel safe while using it. This is very important for search engine optimization service to succeed, especially for e-commerce websites.
2. On-Page SEO Services:
i. The page title and Description
The title of your article is very important to your website’s recognition. Your title and your description must contain all the keywords needed for Google to recognize that your website has all the information needed to satisfy the user’s needs. Another reason that these are so important is so that your website can stand out from other competitors. The meta title and meta description are very important to make your website rank in Google.
ii. Headers and Subheadings
Google rewards websites that have a good brand structure or architecture. Google’s algorithm rewards it because users find it easy and useful if a website is well organized. Using proper heading tags is also important such as when to use H1, H2, and H3. As one of the best SEO companies or agencies in Dubai, the United Kingdom, USA, Pakistan, and other different countries, we know how to optimize searches and utilize headings to help improve website rank in Google.
iii. On-Page Content
No matter how well your website structure is, if your content is not top quality and useful to the user they will surely move off after just a few seconds. Try to make your content for SEO interesting so your user does not lose interest and leave. There are many content writing options you can find online, but hiring experienced and reliable people will make achieving SEO better and easier.
3. Off-Page SEO Services:
i. Use of Social Media
Using social media can bring in traffic and new customers to your website. The more you are active on social media the more social media users will visit your website. Social media marketing is a great way to encourage sharing of a website’s content. Social media influences the website rank in Google.
As we mentioned before backlinks are important. You must make sure that you get high-quality backlinks i.e. sites with good domain authority and traffic. If your content is good then other people will share a link to your website. That in turn will bring in more traffic to your content.
4. Voice SEO service
This type of search engine optimization service is very new. There has been a greater rise in voice searches as people prefer voice searching than typing it. If, you want your website rank in Google and to come up to the top when voice searched, then your website needs a few things. You must have an SSL certificate, a fast website, and a properly structured webpage.
5. Reputation Management
Nowadays, many users want to know how other people perceive the content they are reading. To fulfill this need of your users, you should add reviews or comments to your webpage. This provides a positive image for your website or product. Consequently, it pushes your product or service further to the top, moving negative reviews down.
6. Local SEO Services
This service will attract the local people to your website. There is also a location-targeted SEO strategy, which has become popular but is very new. This strategy focuses on attracting the local people as your potential customers. The types of businesses that can benefit greatly from local search engine operation services are restaurants, electricians, plumbers, and repair shops.
What Other Services Do We Provide?
In addition to search engine optimization services, we provide the following services:
- Content Writing Services
- Web Development and Design
- Social Media Management
- PPC/Google Ads
- Facebook Ads
- Email Marketing Services
- Web hosting and Domain Registration
We at symbolic Text Developers will help you in taking your online business to another level. Our mission is to connect with our customers personally to understand their needs. Unlike search engine optimization service agencies, we value personal relations and transparency with our customers. Your trust and our image is important to us. We do not just look at your need to have your website rank in Google as a job. We look at it as our duty and challenge, and work diligently to prove we are as good as we claim to be.
You can book a free 30-minute consultation with our team to answer any queries you would like to ask us. This allows us to provide specially customized digital marketing services. Contact us and let us get started with managing your website’s SEO.