Symbolic Text Developers
Digital Marketing Workshop
8 Weeks Course
DIGITAL MARKETING WORKSHOP COURSE DETAILS
Price: PKR12,500/month
Duration: 6 Months. 3hr/Week
WHAT TO EXPECT FROM THE DIGITAL MARKETING COURSE?
You will get a detailed understanding of the subject matter of Digital Marketing. There is no programming involved, and the trainer is a professional and experienced digital marketer. You get to learn in a simple, friendly, yet corporate setup. Each day will have a 30-minute to 1-hour session.
BENEFITS OF JOINING THE DIGITAL MARKETING COURSE
- You get to understand what digital marketing means
- You walk away with a powerful checklist of things to keep in mind to be successful at Digital Marketing
- You get to learn how to create brand awareness online and generate leads for any business you offer your services to as a digital marketer
CAN YOU ATTEND OUR DIGITAL MARKETING COURSE?
If you are any of the following or have an interest in becoming the following, then you can attend:
- Web professionals
- Business owners
- Digital marketers
- Fresh graduates from any discipline
- Undergraduates
- O & A level graduates
PREREQUISITES
To become a professional digital marketer, you need these basic qualities:
- Proper command over the English language
- Good with using the web browser
- Great research skills
- Willingness to learn and self-train a lot
WHY SHOULD YOU TAKE THIS COURSE?
- To learn everything to start a career as a digital marketer
- Refine your skills as a digital marketer if you already have some experience with it
- You learn Ads Management, SEO, SMM, Email Marketing, and Content Marketing
OUTCOMES OF ATTENDING OUR DIGITAL MARKETING COURSE
- You get a certificate of endorsing your skills as a digital marketer
- Gain some professional skills and knowledge
Week 1 - Day 1 | Introduction
- Introduction
- What is Digital Marketing?
- Business Branding
- Branding vs. Marketing
- Why you need a branding strategy
- Structure of branding
- Importance of setting goals
Week 1 - Day 2 | Marketing Research
- Market Research
- How to create demand in a target audience
- Using surveys to get responses
- Analyze the survey results
- Get valuable feedback using other means
Week 2 - Day 1 | Sales Philosophy
- Sales Philosophy
- Reciprocity
- Curiosity
- Social Proof
- Scarcity
- Make a Website (Build a website ideal for the business e.g. eCommerce websites, or business website)
Week 2 - Day 2 | Web Development
- Use WordPress, Wix, Shopify, etc.
- How to get a domain and hosting
- Plan pages for the website
- Ensure SSL certificate & use payment gateways
- Set up a business email address
Week 3 - Day 1 |Email Marketing
- Email Marketing
- Why use email marketing for a business
- How to create a Mailchimp account (or other platforms)
- Add opt-ins on the website
- Collect emails to make the campaign on Mailchimp (or other platforms)
- Make creative email subjects that get opens
- Making use of email marketing analytics
Week 3 - Day 2 | Copywriting
- Copywriting
- Explain how to do copywriting
- How to Write Magnetic Headlines
- Use irresistible CTA (Call-to-Action)
- Write like customers talking
- Search Engine Optimization (SEO)
- An overview of SEO
- Basic metrics to measure SEO performance
Week 4 - Day 1 | Keyword Optimization
- How to optimize the homepage (title tags, meta tags, meta description, alt texts, h1-h5 tags)
- Improve website speed for better conversion rates
- Make sure the website is mobile-friendly
- Finding and brainstorming the best keywords to use for SEO
- How to assess keyword competition
- Importance of meta descriptions
- How to appear in Google searches
- How to rank a business in local searches
- Outgoing (backlinking) and inbound links
- Copy optimization
- How to increase domain authority
Week 4 - Day 2 | YouTube Marketing
- YouTube Marketing
- YouTube Marketing overview
- Creator Studio in YouTube
- YouTube Marketing Strategy
- How to find video ideas using Competitor Analysis
- How to find YouTube video ideas using keyword research
- YouTube Account Setup
- YouTube Account Optimization
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- YouTube Cards External Link Requirements
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetization
Week 5 - Day 1 | Facebook Marketing
- Why Facebook is great for Business Advertising
- Facebook Page Setup
- Facebook Icon
- Facebook Cover Image
- Facebook Page Description
- Facebook – What to Post?
- Tactics to Get Facebook Likes
- How to Boost for Page Likes
- Facebook Groups
- Facebook Live
- Manage multiple pages on Facebook
- Facebook Comments & Reviews
- Facebook Insights
Week 5 - Day 2 | Twitter Marketing
- Twitter Profile Setup
- Twitter Accounts to Follow
- Twitter Profile Optimization
- What to Post on Twitter?
- Twitter Hashtags
- Twitter Followers
- Twitter Polls
- Pinned Tweets
- Twitter Customer Acquisition
- Twitter @Mention Influencers
- Twitter Analytics
Week 6 - Day 1 | Quora Marketing
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimization
- Build a list of Q & A
- Format the question for max clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora business page setup
- Quora analytics
- Quora Marketing
- Google AdWords/PPC Ads
- Why market your business using Google Ads
- How Google Ads work
- Google ads account setup
- Select the right campaign type
- Target your audience
- Determine bids and budgets
- Advanced campaign settings
- Choose profitable keywords
- Write ads that grab attention
Week 6 - Day 2 | Google Analytics
- Google analytics setup
- How Google Analytics works
- How to add backup views
- How to add filters to report views
- How to set up goals in Google Analytics
- How to set up Ecommerce Tracking in Google Analytics
- Main tools for analysis
- How to analyze real-time reports
- How to analyze audience reports
- How to analyze acquisition reports
- How to analyze behavior reports
- How to analyze with segments
- How to set up custom dashboards for in-depth analysis
- How to manage multiple google analytics accounts
- How to connect Google AdWords to Google Analytics
Week 7 - Day 1 | Instagram Marketing
- Instagram Business Account Setup
- Follow these Instagram Accounts
- Instagram profile image
- Instagram Bio
- Instagram Content Creation
- Instagram Reposting
- Instagram Followers Hack
- Instagram Hashtags
- Instagram Stories
- Instagram @Mention Influencers
- Instagram Spam
- Instagram Analytics
- Shopping on Instagram (New Feature)
Week 7 - Day 2 | Pinterest & LinkedIn Marketing
- Why market your business on Pinterest
- Pinterest account setup
- Pinterest account to follow
- Pinterest account optimization
- Pinterest account verification
- Pinterest Boards
- Pinterest Followers
- Pinterest Chrome Extension
- Pinterest Graphic
- LinkedIn Marketing
- LinkedIn Account Setup & Optimization
- LinkedIn Connection Hack
- LinkedIn InMail Hack
- LinkedIn Viral Posts
- LinkedIn Blog Traffic
- Linked Groups
- LinkedIn Company Page Setup
- LinkedIn Ads
Week 8 - Day 1 | Facebook Advertising
- Keys to Facebook Advertising Success
- Facebook Success Stories
- How to Setup an Advertising Account
- Boost Posts vs. Ads Credit Tools vs. Power Editor
- Key Ad Policies (Facebook & Instagram)
- Setting up the Business Manager
- Facebook Ad Structure
- Choosing the Campaign Objective
- Facebook Ad Structure
- Targeting by Location & Demographics
- Targeting by Interest
- Targeting by Behavior & Connection
- Ad Placements
- Budget
- Ad Creative
- Tips to write a winning ad
- Place an order ad
- Key advertising terms
- Ad reporting
- Setting up the billing and billing summary
Week 8 - Day 2 | Facebook Advertising
- Setting up the Facebook Pixel
- Website custom audiences
- Email list custom audiences
- Page engagement custom audience
- Video views custom audience
- Lookalike audiences
- Video ads
- Lead ads
- Instagram Ads
- Dynamic ads
- Offer Claim Ads
- Lead generation form ads
- Event response ads
- App Marketing
- App store market research
- Facebook ads: App install & engagement ads
- Google ads: App Install & Engagement ads
- Conclusion