Symbolic Text Developers
Digital Marketing Online Training
24 Weeks Course
DIGITAL MARKETING ONLINE TRAINING DETAILS
In-country certification
Price: PKR15,000/month
Duration: 6 Months. 3hr/Week
Price: PKR21,500/month
Duration: 6 Months. 3hr/Week
Digital marketing has become an essential skill for businesses, entrepreneurs, freelancers, and professionals looking to grow in today’s online marketplace. Our Digital Marketing Online Training provides practical, industry-focused instruction that helps you understand how modern digital marketing strategies work together to increase visibility, generate leads, and grow businesses.
At Symbolic Text Developers, we teach practical digital marketing rather than isolated concepts. Throughout this course, you’ll develop skills across multiple marketing channels while learning how each contributes to a successful digital marketing strategy.
Why Choose Our Digital Marketing Online Training?
Digital marketing combines creativity, strategy, technology, and data. Our Digital Marketing Online Training gives students a structured learning experience that develops practical skills used by businesses and marketing professionals every day.
Rather than focusing on one marketing channel, this course introduces the complete digital marketing ecosystem, helping students understand how SEO, content marketing, social media, paid advertising, email marketing, analytics, and website optimization work together to achieve measurable business results.
Students learn practical techniques through structured lessons, real-world examples, and industry best practices that remain valuable as digital marketing continues to evolve.
What You’ll Learn
Our course covers the core areas of modern digital marketing while providing practical knowledge you can apply immediately.
During the training, you will learn how to:
- Understand digital marketing fundamentals
- Develop effective content marketing strategies
- Perform keyword research
- Improve search engine optimization (SEO)
- Create social media marketing campaigns
- Understand Google Ads and paid advertising
- Build email marketing campaigns
- Improve website visibility and user engagement
- Measure marketing performance using analytics
- Develop integrated digital marketing strategies
Each lesson builds practical knowledge while helping students understand how different marketing channels contribute to long-term business growth.
Who Is This Course For?
Our Digital Marketing Online Training is suitable for anyone who wants to build practical digital marketing knowledge.
This course is ideal for:
- Beginners entering digital marketing
- Business owners promoting their companies online
- Freelancers expanding their services
- Marketing professionals developing new skills
- Students preparing for digital marketing careers
- Entrepreneurs growing online businesses
- Content creators seeking marketing knowledge
No previous digital marketing experience is required. The course begins with the fundamentals before progressing through multiple digital marketing disciplines.
Course Details
Certificate: In-country Certification
Price: PKR 15,000/month
Duration: 6 Months
Classes: 3hr/Week
Why Learn With Symbolic Text Developers?
Our instructors combine practical marketing experience with real-world business knowledge. Every lesson is designed to help students understand how successful digital marketing campaigns are planned, implemented, measured, and continuously improved.
Students receive structured guidance, practical exercises, and industry-relevant examples throughout the course. We emphasize ethical marketing practices, measurable results, and strategies that help businesses build long-term online growth.
As digital marketing continues to evolve, our course reflects current industry trends while introducing students to responsible AI-assisted workflows, changing search behavior, and modern marketing technologies.
What Makes Our Digital Marketing Online Training Different?
Many digital marketing courses teach individual platforms without showing how they connect. Our Digital Marketing Online Training takes a comprehensive approach by helping students understand the relationship between SEO, content marketing, paid advertising, social media, analytics, website optimization, and customer engagement.
This integrated learning approach prepares students to develop complete marketing strategies rather than isolated campaigns, making their skills more valuable across different industries and business environments.
Course Curriculum
Our Digital Marketing Online Training follows a structured curriculum that introduces digital marketing concepts step by step while helping students build practical skills through guided instruction and real-world examples.
Week 1 - Day 1 | Introduction
- Introduction
- What is Digital Marketing?
- Business Branding
- Branding vs. Marketing
- Why you need a branding strategy
- Structure of branding
- Importance of setting goals
Week 1 - Day 2 | Marketing Research
- Market Research
- How to create demand in a target audience
- Using surveys to get responses
- Analyze the survey results
- Get valuable feedback using other means
Week 2 - Day 1 | Sales Philosophy
- Sales Philosophy
- Reciprocity
- Curiosity
- Social Proof
- Scarcity
- Make a Website (Build a website ideal for the business e.g. eCommerce websites, or business website)
Week 2 - Day 2 | Web Development
- Use WordPress, Wix, Shopify, etc.
- How to get a domain and hosting
- Plan pages for the website
- Ensure SSL certificate & use payment gateways
- Set up a business email address
Week 3 - Day 1 |Email Marketing
- Email Marketing
- Why use email marketing for a business
- How to create a Mailchimp account (or other platforms)
- Add opt-ins on the website
- Collect emails to make the campaign on Mailchimp (or other platforms)
- Make creative email subjects that get opens
- Making use of email marketing analytics
Week 3 - Day 2 | Copywriting
- Copywriting
- Explain how to do copywriting
- How to Write Magnetic Headlines
- Use irresistible CTA (Call-to-Action)
- Write like customers talking
- Search Engine Optimization (SEO)
- An overview of SEO
- Basic metrics to measure SEO performance
Week 4 - Day 1 | Keyword Optimization
- How to optimize the homepage (title tags, meta tags, meta description, alt texts, h1-h5 tags)
- Improve website speed for better conversion rates
- Make sure the website is mobile-friendly
- Finding and brainstorming the best keywords to use for SEO
- How to assess keyword competition
- Importance of meta descriptions
- How to appear in Google searches
- How to rank a business in local searches
- Outgoing (backlinking) and inbound links
- Copy optimization
- How to increase domain authority
Week 4 - Day 2 | YouTube Marketing
- YouTube Marketing
- YouTube Marketing overview
- Creator Studio in YouTube
- YouTube Marketing Strategy
- How to find video ideas using Competitor Analysis
- How to find YouTube video ideas using keyword research
- YouTube Account Setup
- YouTube Account Optimization
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- YouTube Cards External Link Requirements
- YouTube Comments
- Manage Multiple YouTube Accounts
- YouTube Monetization
Week 5 - Day 1 | Facebook Marketing
- Why Facebook is great for Business Advertising
- Facebook Page Setup
- Facebook Icon
- Facebook Cover Image
- Facebook Page Description
- Facebook – What to Post?
- Tactics to Get Facebook Likes
- How to Boost for Page Likes
- Facebook Groups
- Facebook Live
- Manage multiple pages on Facebook
- Facebook Comments & Reviews
- Facebook Insights
Week 5 - Day 2 | Twitter Marketing
- Twitter Profile Setup
- Twitter Accounts to Follow
- Twitter Profile Optimization
- What to Post on Twitter?
- Twitter Hashtags
- Twitter Followers
- Twitter Polls
- Pinned Tweets
- Twitter Customer Acquisition
- Twitter @Mention Influencers
- Twitter Analytics
Week 6 - Day 1 | Quora Marketing
- Why Market Your Business on Quora
- Quora Marketing Strategy
- Quora Account Setup
- Quora Account Optimization
- Build a list of Q & A
- Format the question for max clicks
- Quora Promotion
- Find Blog Post Ideas with Quora
- Quora business page setup
- Quora analytics
- Quora Marketing
- Google AdWords/PPC Ads
- Why market your business using Google Ads
- How Google Ads work
- Google ads account setup
- Select the right campaign type
- Target your audience
- Determine bids and budgets
- Advanced campaign settings
- Choose profitable keywords
- Write ads that grab attention
Week 6 - Day 2 | Google Analytics
- Google analytics setup
- How Google Analytics works
- How to add backup views
- How to add filters to report views
- How to set up goals in Google Analytics
- How to set up Ecommerce Tracking in Google Analytics
- Main tools for analysis
- How to analyze real-time reports
- How to analyze audience reports
- How to analyze acquisition reports
- How to analyze behavior reports
- How to analyze with segments
- How to set up custom dashboards for in-depth analysis
- How to manage multiple google analytics accounts
- How to connect Google AdWords to Google Analytics
Week 7 - Day 1 | Instagram Marketing
- Instagram Business Account Setup
- Follow these Instagram Accounts
- Instagram profile image
- Instagram Bio
- Instagram Content Creation
- Instagram Reposting
- Instagram Followers Hack
- Instagram Hashtags
- Instagram Stories
- Instagram @Mention Influencers
- Instagram Spam
- Instagram Analytics
- Shopping on Instagram (New Feature)
Week 7 - Day 2 | Pinterest & LinkedIn Marketing
- Why market your business on Pinterest
- Pinterest account setup
- Pinterest account to follow
- Pinterest account optimization
- Pinterest account verification
- Pinterest Boards
- Pinterest Followers
- Pinterest Chrome Extension
- Pinterest Graphic
- LinkedIn Marketing
- LinkedIn Account Setup & Optimization
- LinkedIn Connection Hack
- LinkedIn InMail Hack
- LinkedIn Viral Posts
- LinkedIn Blog Traffic
- Linked Groups
- LinkedIn Company Page Setup
- LinkedIn Ads
Week 8 - Day 1 | Facebook Advertising
- Keys to Facebook Advertising Success
- Facebook Success Stories
- How to Setup an Advertising Account
- Boost Posts vs. Ads Credit Tools vs. Power Editor
- Key Ad Policies (Facebook & Instagram)
- Setting up the Business Manager
- Facebook Ad Structure
- Choosing the Campaign Objective
- Facebook Ad Structure
- Targeting by Location & Demographics
- Targeting by Interest
- Targeting by Behavior & Connection
- Ad Placements
- Budget
- Ad Creative
- Tips to write a winning ad
- Place an order ad
- Key advertising terms
- Ad reporting
- Setting up the billing and billing summary
Week 8 - Day 2 | Facebook Advertising
- Setting up the Facebook Pixel
- Website custom audiences
- Email list custom audiences
- Page engagement custom audience
- Video views custom audience
- Lookalike audiences
- Video ads
- Lead ads
- Instagram Ads
- Dynamic ads
- Offer Claim Ads
- Lead generation form ads
- Event response ads
- App Marketing
- App store market research
- Facebook ads: App install & engagement ads
- Google ads: App Install & Engagement ads
- Conclusion
Frequently Asked Questions
1. What will I learn in this Digital Marketing Online Training?
You’ll learn digital marketing fundamentals, SEO, keyword research, content marketing, social media marketing, Google Ads, email marketing, analytics, and integrated marketing strategies.
2. Is this course suitable for beginners?
Yes. The course begins with digital marketing fundamentals before progressing to more advanced topics, making it suitable for beginners and professionals.
3. Will I receive a certificate after completing the course?
Yes. Students who successfully complete the course receive an In-country Certification from Symbolic Text Developers.
4. Do I need previous marketing experience?
No. The course is designed for learners at different experience levels and provides structured guidance throughout the training.
5. Will I learn multiple digital marketing channels?
Yes. The course introduces SEO, content marketing, social media, email marketing, paid advertising, analytics, and website optimization as part of a complete digital marketing strategy.
6. Can this course help me build a career in digital marketing?
Yes. The practical skills taught during the course can support careers in digital marketing, freelancing, business growth, and online marketing management.
7. How do I enroll in the Digital Marketing Online Training?
Enrolling is simple. Complete our Course Registration Form to reserve your place. Once we receive your submission, our team will contact you with course details, scheduling information, and the next steps to begin your training.
Start Building Your Digital Marketing Skills
Digital marketing offers exciting career opportunities and helps businesses connect with the right audience through effective online strategies. Our Digital Marketing Online Training provides practical instruction that prepares students to understand modern marketing while developing skills that remain valuable across multiple industries.
Whether you want to advance your career, grow your business, or become a professional digital marketer, Symbolic Text Developers provides the knowledge, guidance, and practical experience to help you achieve your goals.