Symbolic Text Developers

Digital Marketing Workshop

8 Weeks Course


Price: PKR12,500/month
Duration: 6 Months. 3hr/Week


You will get a detailed understanding of the subject matter of Digital Marketing. There is no programming involved, and the trainer is a professional and experienced digital marketer. You get to learn in a simple, friendly, yet corporate setup. Each day will have a 30-minute to 1-hour session.


  • You get to understand what digital marketing means
  • You walk away with a powerful checklist of things to keep in mind to be successful at Digital Marketing
  • You get to learn how to create brand awareness online and generate leads for any business you offer your services to as a digital marketer


If you are any of the following or have an interest in becoming the following, then you can attend:

  • Web professionals
  • Business owners
  • Digital marketers
  • Fresh graduates from any discipline
  • Undergraduates
  • O & A level graduates


To become a professional digital marketer, you need these basic qualities:

  • Proper command over the English language
  • Good with using the web browser
  • Great research skills
  • Willingness to learn and self-train a lot


  • To learn everything to start a career as a digital marketer
  • Refine your skills as a digital marketer if you already have some experience with it
  • You learn Ads Management, SEO, SMM, Email Marketing, and Content Marketing


  • You get a certificate of endorsing your skills as a digital marketer
  • Gain some professional skills and knowledge


Week 1 - Day 1 | Introduction
  • Introduction
  • What is Digital Marketing?
  • Business Branding
  • Branding vs. Marketing
  • Why you need a branding strategy
  • Structure of branding
  • Importance of setting goals
Week 1 - Day 2 | Marketing Research
  • Market Research
  • How to create demand in a target audience
  • Using surveys to get responses
  • Analyze the survey results
  • Get valuable feedback using other means
Week 2 - Day 1 | Sales Philosophy
  • Sales Philosophy
  • Reciprocity
  • Curiosity
  • Social Proof
  • Scarcity
  • Make a Website (Build a website ideal for the business e.g. eCommerce websites, or business website)
Week 2 - Day 2 | Web Development
  • Use WordPress, Wix, Shopify, etc.
  • How to get a domain and hosting
  • Plan pages for the website
  • Ensure SSL certificate & use payment gateways
  • Set up a business email address
Week 3 - Day 1 |Email Marketing
  • Email Marketing
  • Why use email marketing for a business
  • How to create a Mailchimp account (or other platforms)
  • Add opt-ins on the website
  • Collect emails to make the campaign on Mailchimp (or other platforms)
  • Make creative email subjects that get opens
  • Making use of email marketing analytics
Week 3 - Day 2 | Copywriting
  • Copywriting
  • Explain how to do copywriting
  • How to Write Magnetic Headlines
  • Use irresistible CTA (Call-to-Action)
  • Write like customers talking
  • Search Engine Optimization (SEO)
  • An overview of SEO
  • Basic metrics to measure SEO performance
Week 4 - Day 1 | Keyword Optimization
  • How to optimize the homepage (title tags, meta tags, meta description, alt texts, h1-h5 tags)
  • Improve website speed for better conversion rates
  • Make sure the website is mobile-friendly
  • Finding and brainstorming the best keywords to use for SEO
  • How to assess keyword competition
  • Importance of meta descriptions
  • How to appear in Google searches
  • How to rank a business in local searches
  • Outgoing (backlinking) and inbound links
  • Copy optimization
  • How to increase domain authority
Week 4 - Day 2 | YouTube Marketing
  • YouTube Marketing
  • YouTube Marketing overview
  • Creator Studio in YouTube
  • YouTube Marketing Strategy
  • How to find video ideas using Competitor Analysis
  • How to find YouTube video ideas using keyword research
  • YouTube Account Setup
  • YouTube Account Optimization
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • YouTube Cards External Link Requirements
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetization
Week 5 - Day 1 | Facebook Marketing


  • Why Facebook is great for Business Advertising
  • Facebook Page Setup
  • Facebook Icon
  • Facebook Cover Image
  • Facebook Page Description
  • Facebook – What to Post?
  • Tactics to Get Facebook Likes
  • How to Boost for Page Likes
  • Facebook Groups
  • Facebook Live
  • Manage multiple pages on Facebook
  • Facebook Comments & Reviews
  • Facebook Insights
Week 5 - Day 2 | Twitter Marketing
  • Twitter Profile Setup
  • Twitter Accounts to Follow
  • Twitter Profile Optimization
  • What to Post on Twitter?
  • Twitter Hashtags
  • Twitter Followers
  • Twitter Polls
  • Pinned Tweets
  • Twitter Customer Acquisition
  • Twitter @Mention Influencers
  • Twitter Analytics
Week 6 - Day 1 | Quora Marketing
  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimization
  • Build a list of Q & A
  • Format the question for max clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora business page setup
  • Quora analytics
  • Quora Marketing
  • Google AdWords/PPC Ads
  • Why market your business using Google Ads
  • How Google Ads work
  • Google ads account setup
  • Select the right campaign type
  • Target your audience
  • Determine bids and budgets
  • Advanced campaign settings
  • Choose profitable keywords
  • Write ads that grab attention
Week 6 - Day 2 | Google Analytics
  • Google analytics setup
  • How Google Analytics works
  • How to add backup views
  • How to add filters to report views
  • How to set up goals in Google Analytics
  • How to set up Ecommerce Tracking in Google Analytics
  • Main tools for analysis
  • How to analyze real-time reports
  • How to analyze audience reports
  • How to analyze acquisition reports
  • How to analyze behavior reports
  • How to analyze with segments
  • How to set up custom dashboards for in-depth analysis
  • How to manage multiple google analytics accounts
  • How to connect Google AdWords to Google Analytics
Week 7 - Day 1 | Instagram Marketing
  • Instagram Business Account Setup
  • Follow these Instagram Accounts
  • Instagram profile image
  • Instagram Bio
  • Instagram Content Creation
  • Instagram Reposting
  • Instagram Followers Hack
  • Instagram Hashtags
  • Instagram Stories
  • Instagram @Mention Influencers
  • Instagram Spam
  • Instagram Analytics
  • Shopping on Instagram (New Feature)
Week 7 - Day 2 | Pinterest & LinkedIn Marketing
  • Why market your business on Pinterest
  • Pinterest account setup
  • Pinterest account to follow
  • Pinterest account optimization
  • Pinterest account verification
  • Pinterest Boards
  • Pinterest Followers
  • Pinterest Chrome Extension
  • Pinterest Graphic
  • LinkedIn Marketing
  • LinkedIn Account Setup & Optimization
  • LinkedIn Connection Hack
  • LinkedIn InMail Hack
  • LinkedIn Viral Posts
  • LinkedIn Blog Traffic
  • Linked Groups
  • LinkedIn Company Page Setup
  • LinkedIn Ads
Week 8 - Day 1 | Facebook Advertising
  • Keys to Facebook Advertising Success
  • Facebook Success Stories
  • How to Setup an Advertising Account
  • Boost Posts vs. Ads Credit Tools vs. Power Editor
  • Key Ad Policies (Facebook & Instagram)
  • Setting up the Business Manager
  • Facebook Ad Structure
  • Choosing the Campaign Objective
  • Facebook Ad Structure
  • Targeting by Location & Demographics
  • Targeting by Interest
  • Targeting by Behavior & Connection
  • Ad Placements
  • Budget
  • Ad Creative
  • Tips to write a winning ad
  • Place an order ad
  • Key advertising terms
  • Ad reporting
  • Setting up the billing and billing summary
Week 8 - Day 2 | Facebook Advertising
  • Setting up the Facebook Pixel
  • Website custom audiences
  • Email list custom audiences
  • Page engagement custom audience
  • Video views custom audience
  • Lookalike audiences
  • Video ads
  • Lead ads
  • Instagram Ads
  • Dynamic ads
  • Offer Claim Ads
  • Lead generation form ads
  • Event response ads
  • App Marketing
  • App store market research
  • Facebook ads: App install & engagement ads
  • Google ads: App Install & Engagement ads
  • Conclusion

Symbolic Text Developers aims to encourage and support enrollees to endorse their skills with certifications.

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