Symbolic Text Developers

Digital Marketing Workshop

8 Weeks Course

DIGITAL MARKETING WORKSHOP COURSE DETAILS

WHAT TO EXPECT FROM THE DIGITAL MARKETING COURSE?      

You will get a detailed understanding of the subject matter of Digital Marketing. There is no programming involved, and the trainer is a professional and experienced digital marketer. You get to learn in a simple, friendly, yet corporate setup. Each day will have a 30-minute to 1-hour session.

BENEFITS OF JOINING THE DIGITAL MARKETING COURSE

  • You get to understand what digital marketing means
  • You walk away with a powerful checklist of things to keep in mind to be successful at Digital Marketing
  • You get to learn how to create brand awareness online and generate leads for any business you offer your services to as a digital marketer

CAN YOU ATTEND OUR DIGITAL MARKETING COURSE?

If you are any of the following or have an interest in becoming the following, then you can attend:

  • Web professionals
  • Business owners
  • Digital marketers
  • Fresh graduates from any discipline
  • Undergraduates
  • O & A level graduates

PREREQUISITES

To become a professional digital marketer, you need these basic qualities:

  • Proper command over the English language
  • Good with using the web browser
  • Great research skills
  • Willingness to learn and self-train a lot

WHY SHOULD YOU TAKE THIS COURSE?

  • To learn everything to start a career as a digital marketer
  • Refine your skills as a digital marketer if you already have some experience with it
  • You learn Ads Management, SEO, SMM, Email Marketing, and Content Marketing

OUTCOMES OF ATTENDING OUR DIGITAL MARKETING COURSE

  • You get a certificate of endorsing your skills as a digital marketer
  • Gain some professional skills and knowledge

 

Week 1 - Day 1 | Introduction
  • Introduction
  • What is Digital Marketing?
  • Business Branding
  • Branding vs. Marketing
  • Why you need a branding strategy
  • Structure of branding
  • Importance of setting goals
Week 1 - Day 2 | Marketing Research
  • Market Research
  • How to create demand in a target audience
  • Using surveys to get responses
  • Analyze the survey results
  • Get valuable feedback using other means
Week 2 - Day 1 | Sales Philosophy
  • Sales Philosophy
  • Reciprocity
  • Curiosity
  • Social Proof
  • Scarcity
  • Make a Website (Build a website ideal for the business e.g. eCommerce websites, or business website)
Week 2 - Day 2 | Web Development
  • Use WordPress, Wix, Shopify, etc.
  • How to get a domain and hosting
  • Plan pages for the website
  • Ensure SSL certificate & use payment gateways
  • Set up a business email address
Week 3 - Day 1 |Email Marketing
  • Email Marketing
  • Why use email marketing for a business
  • How to create a Mailchimp account (or other platforms)
  • Add opt-ins on the website
  • Collect emails to make the campaign on Mailchimp (or other platforms)
  • Make creative email subjects that get opens
  • Making use of email marketing analytics
Week 3 - Day 2 | Copywriting
  • Copywriting
  • Explain how to do copywriting
  • How to Write Magnetic Headlines
  • Use irresistible CTA (Call-to-Action)
  • Write like customers talking
  • Search Engine Optimization (SEO)
  • An overview of SEO
  • Basic metrics to measure SEO performance
Week 4 - Day 1 | Keyword Optimization
  • How to optimize the homepage (title tags, meta tags, meta description, alt texts, h1-h5 tags)
  • Improve website speed for better conversion rates
  • Make sure the website is mobile-friendly
  • Finding and brainstorming the best keywords to use for SEO
  • How to assess keyword competition
  • Importance of meta descriptions
  • How to appear in Google searches
  • How to rank a business in local searches
  • Outgoing (backlinking) and inbound links
  • Copy optimization
  • How to increase domain authority
Week 4 - Day 2 | YouTube Marketing
  • YouTube Marketing
  • YouTube Marketing overview
  • Creator Studio in YouTube
  • YouTube Marketing Strategy
  • How to find video ideas using Competitor Analysis
  • How to find YouTube video ideas using keyword research
  • YouTube Account Setup
  • YouTube Account Optimization
  • YouTube Banner
  • YouTube Channel Tags
  • YouTube SEO
  • YouTube Cards External Link Requirements
  • YouTube Comments
  • Manage Multiple YouTube Accounts
  • YouTube Monetization
Week 5 - Day 1 | Facebook Marketing

 

  • Why Facebook is great for Business Advertising
  • Facebook Page Setup
  • Facebook Icon
  • Facebook Cover Image
  • Facebook Page Description
  • Facebook – What to Post?
  • Tactics to Get Facebook Likes
  • How to Boost for Page Likes
  • Facebook Groups
  • Facebook Live
  • Manage multiple pages on Facebook
  • Facebook Comments & Reviews
  • Facebook Insights
Week 5 - Day 2 | Twitter Marketing
  • Twitter Profile Setup
  • Twitter Accounts to Follow
  • Twitter Profile Optimization
  • What to Post on Twitter?
  • Twitter Hashtags
  • Twitter Followers
  • Twitter Polls
  • Pinned Tweets
  • Twitter Customer Acquisition
  • Twitter @Mention Influencers
  • Twitter Analytics
Week 6 - Day 1 | Quora Marketing
  • Why Market Your Business on Quora
  • Quora Marketing Strategy
  • Quora Account Setup
  • Quora Account Optimization
  • Build a list of Q & A
  • Format the question for max clicks
  • Quora Promotion
  • Find Blog Post Ideas with Quora
  • Quora business page setup
  • Quora analytics
  • Quora Marketing
  • Google AdWords/PPC Ads
  • Why market your business using Google Ads
  • How Google Ads work
  • Google ads account setup
  • Select the right campaign type
  • Target your audience
  • Determine bids and budgets
  • Advanced campaign settings
  • Choose profitable keywords
  • Write ads that grab attention
Week 6 - Day 2 | Google Analytics
  • Google analytics setup
  • How Google Analytics works
  • How to add backup views
  • How to add filters to report views
  • How to set up goals in Google Analytics
  • How to set up Ecommerce Tracking in Google Analytics
  • Main tools for analysis
  • How to analyze real-time reports
  • How to analyze audience reports
  • How to analyze acquisition reports
  • How to analyze behavior reports
  • How to analyze with segments
  • How to set up custom dashboards for in-depth analysis
  • How to manage multiple google analytics accounts
  • How to connect Google AdWords to Google Analytics
Week 7 - Day 1 | Instagram Marketing
  • Instagram Business Account Setup
  • Follow these Instagram Accounts
  • Instagram profile image
  • Instagram Bio
  • Instagram Content Creation
  • Instagram Reposting
  • Instagram Followers Hack
  • Instagram Hashtags
  • Instagram Stories
  • Instagram @Mention Influencers
  • Instagram Spam
  • Instagram Analytics
  • Shopping on Instagram (New Feature)
Week 7 - Day 2 | Pinterest & LinkedIn Marketing
  • Why market your business on Pinterest
  • Pinterest account setup
  • Pinterest account to follow
  • Pinterest account optimization
  • Pinterest account verification
  • Pinterest Boards
  • Pinterest Followers
  • Pinterest Chrome Extension
  • Pinterest Graphic
  • LinkedIn Marketing
  • LinkedIn Account Setup & Optimization
  • LinkedIn Connection Hack
  • LinkedIn InMail Hack
  • LinkedIn Viral Posts
  • LinkedIn Blog Traffic
  • Linked Groups
  • LinkedIn Company Page Setup
  • LinkedIn Ads
Week 8 - Day 1 | Facebook Advertising
  • Keys to Facebook Advertising Success
  • Facebook Success Stories
  • How to Setup an Advertising Account
  • Boost Posts vs. Ads Credit Tools vs. Power Editor
  • Key Ad Policies (Facebook & Instagram)
  • Setting up the Business Manager
  • Facebook Ad Structure
  • Choosing the Campaign Objective
  • Facebook Ad Structure
  • Targeting by Location & Demographics
  • Targeting by Interest
  • Targeting by Behavior & Connection
  • Ad Placements
  • Budget
  • Ad Creative
  • Tips to write a winning ad
  • Place an order ad
  • Key advertising terms
  • Ad reporting
  • Setting up the billing and billing summary
Week 8 - Day 2 | Facebook Advertising
  • Setting up the Facebook Pixel
  • Website custom audiences
  • Email list custom audiences
  • Page engagement custom audience
  • Video views custom audience
  • Lookalike audiences
  • Video ads
  • Lead ads
  • Instagram Ads
  • Dynamic ads
  • Offer Claim Ads
  • Lead generation form ads
  • Event response ads
  • App Marketing
  • App store market research
  • Facebook ads: App install & engagement ads
  • Google ads: App Install & Engagement ads
  • Conclusion

Symbolic Text Developers aims to encourage and support enrollees to endorse their skills with certifications.

Registration is on. For more information regarding payment, venue, and timings, write to us on info@symbolictextdevelopers.com

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