Symbolic Text Developers

SEO Training Workshop

5 Weeks Course

SEO TRAINING WORKSHOP COURSE DETAILS

WHAT TO EXPECT FROM THE SEO TRAINING WORKSHOP?

You will get a detailed understanding of the subject matter of SEO. There is no programming involved, and the trainer is a professional and experienced SEO expert. You get to learn in a simple, friendly, yet corporate setup. Each day will have a 30-minute to 1-hour session.

BENEFITS OF JOINING THE SEO TRAINING WORKSHOP

  • You get to understand why a website is not showing up on search engines like Google, Bing, Yahoo, etc.
  • You walk away with a powerful checklist of things to keep in mind to be successful at SEO
  • You get to learn the features of SEO optimized content

CAN YOU ATTEND OUR SEO TRAINING WORKSHOP?

If you are any of the following or have an interest in becoming the following, then you can attend:

  • O & A Students
  • Undergraduates
  • Fresh University Graduates
  • Web professionals
  • Business owners
  • Digital marketers

PREREQUISITES FOR THE SEO TRAINING WORKSHOP

  • Proper command over English
  • Good with using the web browser
  • Have basic know-how about how the world web works.

WHY SHOULD YOU TAKE THIS COURSE?

  • To learn everything to start a career as an SEO expert
  • Learn to find the best keywords to help any business rank
  • Refine your skills as an SEO expert if you already have some experience with it
  • Learn how to increase any website’s traffic

OUTCOMES OF ATTENDING OUR SOCIAL MEDIA MARKETING TRAINING WORKSHOP

  • You get a certificate of endorsing your skills as an SEO Expert
  • Gain some professional skills and knowledge

OUTCOMES OF ATTENDING OUR SEO TRAINING WORKSHOP

  • You get a certificate of attendance
  • Gain some skills and knowledge about SEO
Week 1 - Day 1 | Introduction
  • Introduction to Search Engine Optimization
  • What is SEO/ Definition
  • How search engines work
  • Important terms to know
  • Understand what spiders, crawlers, and robots do
  • Know what algorithms are and what they do
  • What is search engine indexing
  • How does ranking work
  • Stats to focus on to evaluate a site’s SEO
  • Features a web page must have to be search engine optimized
Week 1 - Day 2 | Keyword Research
  • How to Pick the Right Keywords for Any Website
  • Brainstorming keywords
  • Using free tools that help with keyword suggestions
  • Google’s free keyword tool
  • Preparing the website for SEO
  • Add the right plugin (Yoast, SEO Manager for Shopify site, and others for HTML sites)
Week 2 - Day 1 | Initiation Process
  • First Steps to Take
  • Plan a strategy
  • Choose a viable domain name
  • Choose a good hosting service provider
  • Avoid things that hurt SEO
Week 2 - Day 2 | Role of SEO
  • Understand the role of Content in SEO
  • Content is king
  • Need high-quality content (explain what it means)
  • Creating buying content
  • Use user-generated content
  • Understand how duplicate content or plagiarized content hurts the website and SEO
Week 3 - Day 1 |Onpage SEO
  • Basic Page Optimization
  • Hidden codes (meta tags, keyword tags, description tags, and meta titles)
  • Visible codes (H1-H6 tags, body text, images, internal links)
  • Explain Robot.txt
  • Explain HTML sitemap
Week 3 - Day 2 | Technicalities of SEO
  • Explain breadcrumbs
  • Using Structure Data Markup
  • Structure data markup can boost your web pages
  • Using the marking up tools
Week 4 - Day 1 | Offpage SEO
  • Submitting webpages to Search Engines
  • Creating XML Sitemaps
  • Submitting Your Sitemap via webmaster accounts
  • Using Yoast and automatic management of sitemap and submission
Week 4 - Day 2 | GMB and More
  • Submitting a website URL on different directories and how it helps SEO
  • Using Google My Business and SEO benefits
  • Submitting to directories
Week 5 - Day 1 | Working with SEO Tools
  • Working with SEO tools
  • Google search console
  • Google trends
  • Google Analytics
Week 5 - Day 2 | Local SEO
  • Using Local-Search SEO
  • How to use keywords for local SEO
  • Finding local-focus directories
  • Inbound and Outbound Links
  • Best places to get links
  • Conclusion

Symbolic Text Developers aims to encourage and support enrollees to endorse their skills with certifications.

Registration is on. For more information regarding payment, venue, and timings, write to us on info@symbolictextdevelopers.com

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